Foreign Ministry adopts first-ever Public Diplomacy

Strategy, ukrinform.net, 26.03.2021 15:18; date of posting Saturday, 27 March 2021, 15:29; see also 

Ukraine Foreign Ministry image from Wikipedia

For the first time in the history of Ukraine, the Ministry of Foreign Affairs has adopted a five-year Public Diplomacy Strategy which sets forth seven areas of activity to promote a positive image of the state.

"This week, at a meeting of the board… the Public Diplomacy Strategy was adopted. It is a thorough document, which is adopted for the first time in the history of Ukraine… The strategy was adopted for five years. We will develop a positive image of Ukraine abroad and communicate with partners based on it. For the first time in Ukraine, we officially set forth and define seven areas of public diplomacy: cultural, expert, economic, culinary, digital, scientific, educational and sports," Foreign Minister Dmytro Kuleba [jb -- see] said at an online briefing on Friday, an Ukrinform correspondent reports. 

He added that the strategy determined five principles on which public diplomacy would be pursued: project management, innovation, respect for cultural diversity, human-oriented approach and responsibility.

According to Kuleba, the adoption of Public Diplomacy Strategy changes fundamentally three things. "For the first time, a single document systematizes to whom, when and how Ukraine will deliver key messages. For the first time, we will strengthen Ukraine’s reputation in the world not point by point, but systematically, consistently and holistically… For the first time, we introduce five-year planning as the Strategy sets clear and measurable goals and objectives for 2021-2025," the minister explained.

The strategy is based on Ukraine NOW national brand, Kuleba noted. According to him, the Communication Strategy of the Ministry of Foreign Affairs was also approved by the Ministry’s board for the first time.
***
[Addendum:] A must read:  How will the above-cited Ukrainian Ministry deal, in its public diplomacy, with the Russian-Ukrainian borsch rivalry? [Article signaled by Prof PS.]  [March 6: See also

image from 

Comments

Post a Comment

Popular posts from this blog

Full List of Companies That Have Stayed in Russia – And The Ones That Decided to Leave [Updated Weekly]

Image
  Full List of Companies That Have Stayed in Russia – And The Ones That Decided to Leave [Updated Weekly] from Read, websiteplanet , via ame liabrunolh@gmail.com With this in mind, how are companies responding to Russia’s invasion of Ukraine? We’ve compiled the internet’s most extensive list of multinational companies and their responses to the invasion. While some companies have been praised for their efforts, others have been justifiably accused of not doing enough. This article covers those companies that have left or partially left Russia, and those that have stayed. We’ll provide regular updates to keep the information accurate and relevant, so make sure to check back in! Disclaimer Our report can only reflect companies for which data is available from independent sources, or that have publicly stated their response to the war in Ukraine. A full investigation of all companies operating in Russia, or not, isn’t possible at this time, due to a lack of transparency. Countries wit...
Read more

[Late 20th century Americana:] The Girl in the Kent State Photo

Image
In 1970, an image of a dead protester immediately became iconic. But what happened to the 14-year-old kneeling next to him?  (John Filo/Getty Images from )  By Patricia McCormick , The Washington Post ,  April 19, 2021 Excerpt: [jb: from a well-researched (but perhaps a bit too long) article] :  Last May, when Mary Ann Vecchio watched the video of George Floyd’s dying moments, she felt herself plummet through time and space — to a day almost exactly 50 years earlier. On that afternoon in 1970, the world was just as riveted by an image that showed the life draining out of a young man on the ground, this one a black-and-white still photo. Mary Ann was at the center of that photo, her arms raised in anguish, begging for help. That photo, of her kneeling over the body of Kent State University student Jeffrey Miller, is one of the most important images of the 20th century. Taken by student photographer John Filo, it captures Mary Ann’s raw grief and disbelief at the rea...
Read more

[Excerpt:] Measure of Justice in the Chauvin Trial

Image
The jury got it right. Now the country has to get the broader questions right. From: Peggy Noonan , The Wall Street Journal , April 22, 2021 6:46 pm ET [on the Chauvin trial, see .]  Excerpt: Some of our policing problem is connected to a problem that affects everything: They came from us . Our police come from modern America, that jittery, jacked-up, broken place. They don’t really come from health and stability but from families that are fractured and a culture that is crude and violent, from hypermedia and videogames, from a society that doesn’t cohere. They don’t come from something boring and solid like the cop on the beat 50 and 100 years ago did; they don’t come from a world that went out of its way to teach them manners, morals, faith. How to act.  All the cops, and the perps, they came from us. image (not from article) from
Read more